THE PEOPLE BEHIND DEVELOP YO’SELF
Real people.
Real coaching.
Real life.
A workout plan matters. But so does having someone in your corner who sees the bigger picture, cares enough to ask questions, and helps you keep moving forward.
ROOTED IN RED DEER · COACHING EVERYWHERE
HOW IT STARTED
Hard work shaped me. Coaching others changed how I saw fitness.
In 2006, after getting cut from a hockey team, I spent the summer training before sunrise in a field near my parents’ house. I learned what commitment and consistency could do. I came back fitter, stronger and ready.
But I also learned, eventually, how much I didn’t know. I thought more training was always better. Without the right guidance, I was working hard without always working smart.
Coaching people with different goals, and later becoming a dad, changed how I thought about fitness. I still love getting stronger. But now I care just as much about helping people play with their kids, enjoy the activities they love, and stay capable as they get older.
That’s the heart of Develop Yo’self: meet you where you are, challenge you intelligently, teach you along the way, and help you build a kind of fitness that serves your life.
MEET YOUR COACHES
Get to know the people in your corner.
We each bring our own background to coaching. What we share is a commitment to listening, teaching and making the process personal.
FOUNDER & COACH
Mick Bronson
I’m a strength and health coach with more than 15 years of experience, and I still love learning. My roots are in hockey, athletics and the pursuit of performance. These days, my coaching is just as much about what strength and health allow someone to do outside the gym.
Whether you’re getting started, rebuilding a routine or aiming for something ambitious, my goal is to understand your situation, create a sensible path forward, and help you build the knowledge and confidence to take greater ownership of your health along the way.
Watch Mick’s introduction on YouTube ↗PERSONAL TRAINER & COACH
Ridehl Wilson
Ridehl brings her personal-training education from NAIT and an active interest in fitness, including CrossFit and Obstacle-Course Racing. She’s also a mom of two, with a perspective on the realities of making time for your health alongside everything else life asks of you.
Ridehl’s coaching journey started long before she became a trainer. She spent years working with Mick as a client and continued training with him over the years. Today, she’s on the other side of that relationship, bringing firsthand experience and an encouraging, down-to-earth approach to helping others build strength, confidence and routines that fit real life.
Watch Ridehl’s introduction on YouTube ↗WHAT IT’S LIKE TO WORK WITH US
More than someone who counts reps.
We get curious.
We want to know what you’re working toward, what makes life challenging, and what matters to you beyond the gym.
We stay in your corner.
Accountability isn’t judgment. It’s thoughtful follow-through, honest conversations, and adjusting the plan when life changes.
We want you to learn.
Good coaching builds your confidence and know-how, helping you become more capable over time.
LET’S GET TO KNOW EACH OTHER
Your goals. Our partnership.
Start with a conversation. We’ll get to know each other and explore what coaching could look like for you.